3×1, pronounced three by one, is an Italian label founded in 2011 by denim designer Scott Morrison. It owes its name to the unique weaving pattern of denim, the Right Hand Twill (3×1). Scott, an industry pioneer, has reshaped the way people looked at denim, celebrating the best about its production process.

One of his main concerns is responsible consumption and the impact brands have on the planet. All fabrics come from Italian mill Candiani, considered by many as one of the world’s finest suppliers.